See this week's min's b2b to look at the performances of 1105 Communications, Advanstar and BNP Media, among other companies.

As we begin min’s b2b’s exclusive year-end group publishers coverage this week (March 2) we notice a familiar and unfortunate trend of ad pages from the top 55 publishers in the b2b industry—downward % compared to 2007. These 55 publishers (supplied by IMS) are based on the highest totals of ad pages in 2008 (Penton being the top). Below is a chart of the top 5 gainers—although only seven b2b publishers in all succeeded in achieving positive % gains in ad pages in 2008. As we have reported recently, Advertising Specialty Institute (+30.61%) has had a number of special issues and high volumes of inserts that have been driving page counts skyward at pubs such as Counselor and Advantages.

Unless otherwise stated, the content of this page is licensed under Creative Commons Attribution-ShareAlike 3.0 License