There are no hard and fast rules when using these sites but the release needs to include useful information to the consumer and of course have relevance to the subject categories within the site.
The main benefit of publishing such content are that you can achieve visibility to a variety of different audiences. Some sites are used by media organisations as a source for published articles while others are informational portals in their own right and could generate direct referrals. Search engines index the sites too so you could be increasing your search engine visibility.
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We are hearing a lot about Web 2.0 and how it has really started to flourish with businesses using their websites, blogs and social networking to promote themselves, make new contacts, and engage in collaborative projects. It's important to keep abreast of new developments and use any enriched content, like video or presentations as part of the marketing process. But what if you need a faster, more direct way to promote your business brand and get people talking about you and your products and services? DIY online PR could be the answer.
There are a growing number of online PR resources where you can publish press releases highlighting interesting aspects of your business such as customer wins, upcoming products and services or new production processes.
